In the fast changing, complex and highly competitive professional world, personal brand is increasingly becoming a “must have” for any professional.
In reality we all already have a personal brand either by design or by default. By way of how our clients and colleagues experience and perceive us, how we see ourselves as professionals, what we bring “into the room”. Investing effort into creation and continuous development of an appealing personal brand enables us to better understand ourselves, our unique blend of personality traits, motivational style, competencies, the knowledge we bring into our relationship with clients and professional community.
A ‘personal brand by design’ enhances our professional visibility, empowers us with understanding about how we can make a stronger impact in our work with clients. Personal branding and making our brand more vivid enables us to pro-actively manage our professional development.
Since we as coaches bring our whole authentic selves to our work with clients, personal branding help us to both: to improve our marketing, and to sharpen our working instrument.