International Coach Federation Switzerland

5.11.2018 - ICF Chapter Event Zürich

Maximise Your Impact: A Workshop on Personal Branding

Speaker: Anna Sagalova


In the fast changing, complex and highly competitive professional world, personal brand is increasingly becoming a “must have” for any professional.

In reality we all already have a personal brand either by design or by default. By way of how our clients and colleagues experience and perceive us, how we see ourselves as professionals, what we bring “into the room”. Investing effort into creation and continuous development of an appealing personal brand enables us to better understand ourselves, our unique blend of personality traits, motivational style, competencies, the knowledge we bring into our relationship with clients and professional community. 

A ‘personal brand by design’ enhances our professional visibility, empowers us with understanding about how we can make a stronger impact in our work with clients. Personal branding and making our brand more vivid enables us to pro-actively manage our professional development. 

Since we as coaches bring our whole authentic selves to our work with clients, personal branding help us to both: to improve our marketing,  and to sharpen our working instrument.   


In this 2-hour workshop we will experience and apply; a personal branding framework developed on the basis of product branding principles, best practices in personal branding, observations from my work with clients as career coach and my personal experience of career re-orientation. The aim is to empower ourselves with additional knowledge and instruments to begin already in the seminar room the Brand-Me refinement and integration of new insights into your existing brand.  

By attending this workshop you can learn and experience:

    • What are the essential pillars of a strong brand?

    • What are the actions behind the personal brand creation, positioning and development?

    • How do I best promote Brand-Me?

    • How is my personal brand of a Coach or HR practitioner different from others? Define my UVP.

    • Feed-in new insights and feedback to deepen the self-awareness and enhance self-confidence

Please bring along your creativity and capacity for self-reflection for an experiential 2 hours journey of your Personal brand development.

ICF Core Competencies

    • Establishing the coaching agreement

    • Establishing Trust and Intimacy with the Client 

    • Coaching Presence

    • Creating Awareness 


Anna has been working as a coach and organisational development consultant for last 9 years.

Before completely reinventing her career and co-founding leadership advisory practice ‘APiC Partners in Change’ in Zürich, Moscow and London Anna worked for 15 years as a banking executive. 

Personal branding has become Anna’s passion since she had a personal journey of professional brand creation while positioning herself in the new profession. Working as career coach Anna also supports her clients in their personal branding process. Anna delivers Personal branding workshop to corporate clients, expat community and young professionals and entrepreneurs of ETH Entrepreneur Club.

Anna has MS degree in psychology, she received her coaching training at ICF ACTP program of Erickson College International, executive coaching training at ICF-accredited program by Center for Creative Leadership and studied coaching for organizational change at Oxford Said business school/HEC France. 

Anna’s holistic coaching approach is premised on existential and client-centered psychology, foundations of performance coaching and clean language method. 

Anna works as coach and organizational development consultant with executive teams and individual clients across Europe, Russia and UK.


You will receive 2 CCEUs for this event .


18.00 - 18.30  Networking

18.30 – 18.45 Opening and Introduction round

18.45 - 20.30   Workshop 

20.30 - 20.45   Take-away round and closing

20.45 – 21.15 Networking

Costs incl. Softdrinks

15 CHF ICF Switzerland Member 

25 CHF ICF Global Member 

35 CHF Guests

Registration is done via XING Events

Organized by ICF Chapter Zurich

Louise Penrice, ACC, Chapter Leader Zurich,


Agnieszka Rychlewska, ACC, Co-chapter Leader


Mehr Teilnehmer mit Online Event Management-Lösungen von XING Events.


Pädagogische Hochschule Zürich

Lagerstrasse 2

8090 Zürich




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