International Coach Federation Switzerland

27-03-2018 - ICF Chapter Meeting Suisse Romande

How to create a coaching culture – the pitfalls to avoid

Speaker: Maria Cussell, PCC, Centre for Coaching

Description and objectives

With the challenges of operating in a VUCA environment, many companies are recognizing that the days of ‘command and control’ are long gone, and are looking to build an alternative approach, creating a culture where leaders are able to coach and mentor their teams. Knowledge is no longer seen as resting with a few key individuals; rather, companies are looking to empower their people, to encourage innovation and creativity.      

The session will help you understand:
• What are the benefits of creating a coaching culture?
• What different approaches are there to creating one?
• What are the key pitfalls to avoid?      

ICF Core Competencies

  • Meeting ethical guidelines and professional standards;
  • Establishing the coaching agreement;
  • Establishing trust and intimacy with the client;
  • Creating awareness

About the speaker

Maria specializes in helping leaders build better relationships, maximise income and make best use of their time. She has 30 years experience in financial services and talent development, rolling out Leader as Coach and Leader as Mentor programmes in 15 countries and three languages.
She has helped many leaders achieve their professional ambitions, obtaining promotions, excellent performance assessments and increased salaries and bonuses.
Maria was Head of Coaching and Mentoring for Barclays in Africa, where she was instrumental in creating a coaching culture. Before the position of Head of Coaching and Mentoring was created, coaching was being undertaken on an ad hoc basis across the 14 businesses that made up Barclays Africa, with no consistent approach, no ROI measures in place and no minimum coaching standards in place. Some coaches were unqualified, and some coaching relationships lasted many years.
Maria was then appointed as Head of Coaching and Mentoring for Barclays Africa. She put in place a panel of external coaches, the necessary processes and established minimum standards.
The result: coaching began to be perceived as a key tool for developing talent, and offered in conjunction with talent development programmes. The high quality of coaches making up the coach panel ensured excellent results in terms of achievement of coaching objectives. ROI measures were put in place and achieved, and over 300 coaching programmes were overseen.
Currently, as co-director of the Centre for Coaching Switzerland, she spearheads coaching and leadership development programmes at blue-chip companies, working on their strategic, leadership and relationship challenges. Her clients span a wide range of countries and industries.      


Participants with ICF Certification, will receive 2.0 CCEUs. 


Date: Tuesday, 27 March 2018
18:00 Welcome & registration
19:00 - 21:00 Workshop
21:00 - 22:00 Apero & networking      
Location: Webster University, Commons Room; 9 Route de Collex, 1293 Bellevue
CHF 10 - ICF Suisse members
CHF 20 - ICF Global members
CHF 40 - non-members
Language: ENGLISH      

Organized by ICF Suisse Romande

Veronica De la Fuente
Catherine Hickel
Malin Spratt
Nina Giustiniani
Martina Iiaudat
Daniel Ahlers
Ewa Duraj
Cindy Rosset
Tatiana Matveeva


conference - Online Event Management with the ticketing solution from XING Events


Webster University
9 Route de Collex (Back Entrance, close to the train station GENTHOD BELLEVUE)
1293 Bellevue 


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