International Coach Federation Switzerland

25-08-2015 - Chapter meeting Suisse Romande

Coaching the Social Brain - Why good intentions aren't good enough

Lori Shook, MCC

This interactive presentation will give attendees an experience and understanding of how the emotional brain drives our daily decisions. As we understand more about source of emotions, we can be more effective in helping clients find motivation and inspiration and be clearer about how to manage their own emotions – especially those that get in the way of reaching their goals.

Lori will present a model to help understand the emotional brain and will give people an experience of their emotional brain as well. Then, application of a simple mindfulness model will shift their personal experience and create a connection to another part of the brain and another aspect of self. These personal awareness models will be applied to coaching through demonstration, practice, small group conversations and application to real client situations.


Coaches will understand some basics of the brain and will be better able to help their clients :

  • Understand why they don’t always follow through, even when they have the best intentions
  • Find motivation and inspiration
  • Know how to work around their own resistance to change and commitments
  • Understand how mindfulness contributes to better focus, follow-through and emotional management       


Establishing trust and intimacy; coaching presence; powerful questioning; direct communication; creating awareness       


Lori Shook, M.Sc, MCC, London, UK

Lori has been a Master Certified Coach (MCC) since 2001 and has been training coaches around the world since 1998, primarily with The Coaches Training Institute but also as faculty at two other coach training organisations. In that time she has also trained hundreds of leaders to use coaching as a leadership skill. Lori has recently developed Coaches Going Corporate, an advanced coaching skills course which is one of the first ICF accredited blended learning programs.

Lori’s masters degree in applied sciences and 12 years of working as an engineer were formative for her way of thinking and seeing patterns. This set the stage for her to study and incorporate neuroscience into her coaching and training work.

Lori’s practical approach has contributed to her highly acclaimed ability as a trainer and speaker. She is known for her engaging style and for her ability to convey information and provide experiences in a clear, practical, and understandable way that lead to deeper learning. She has received excellent reviews in response to numerous speaking engagements at ICF conferences throughout Europe since 2002.

Lori is a director and co-founder of shooksvensen, a leadership and team development company that combines neuroscience, systems thinking and experiential learning to create change that sticks.

Continuing Coaching Education Units (CCEUs)

You will receive 2 ICF CCEUs for your participation.


Date:Tuesday August 25, 2015
18:30-19:00 welcome and sign-in
19:00-21:00 workshop and Q&A; speaker: Lori Shook
21:00-22:00 apéro and networking      
Location:Webster University, Commons Room; 9 Route de Collex, 1293 Bellevue
Fees:CHF 10 - ICF Swiss members
CHF 20 - ICF members
CHF 40 - for non-ICF members



Webster University
9 Route de Collex (Back Entrance, close to the train station GENTHOD BELLEVUE)
1293 Bellevue

Attendees should park on the Parking Sud which is the closest to the train tracks


  • your logo and message here

  • Coaching school

    College coach
  • Coaching school

    New perspectives
  • Coaching school

    IDC Institute

ICFS Events

14 Jan 2021 | 18:00

Attracting clients authentically

ICF Chapter Basel: Virtual...
19 Jan 2021 | 18:30

How to use an online whiteboard

ICF Switzerland Chapter Bern:...
26 Jan 2021 | 12:15

Introduction to Systemic Coaching with Constellations -...

ICF Chapter Ticino: Virtual...


User login

Enter your username and password here in order to log in on the website:

Forgot your password?