International Coach Federation Switzerland

Social Media and Coaching: How to Become a Thought Leader and Monetize it

ModeratorKatrina Burrus, PhD, MCC, BCC Founder of MKB Conseil & Coaching, Author, Speaker, Consultant


The coaching space is highly competitive with a steady stream of new, inexperienced coaches flooding the market. Without a specialization in a niche market, it is virtually impossible to command the higher fees that are commensurate with your skills, generate a sustainable flow of revenue, and indeed be credible in the corporations within your chosen field.

As a coach you have invested time and money building your coaching practice.  You are reputable, experienced and seasoned.  This workshop is a rare opportunity to discuss how you can leverage your skills and your business experience to become a thought leader using the social media and stand out amongst many.  Katrina will share her tips and strategies so that you can develop your area of your specialization and be known for it.

Objectives using social media

  • How to create content with the least amount of effort to develop your brand.
  • How to develop strategies to access potential high-level paying clients, such as CEO, as interviewees.
  • How you can structure content to do research work in your particular niche market and be perceived as a thought leader
  • How to research an develop services/products for high paying clients 

ICF Core Competencies

  • Creating Awareness
  • Designing Actions
  • Presence 


Dr. Burrus, MCC is a thought leader and has a proven track record in coaching numerous international leaders including Nestle, Novartis, United Bank of Switzerland, CERN, UNAIDS, United Nations, International Labor Organization and the World Trade Organization. Her coaching career has taken her to Europe, Asia and the United States, and she is recognized for her distinctive capabilities with leaders and teams from a wide variety of cultural backgrounds.She has two radio shows on iTunes, Stitcher and SoundCloud called Excellent Executive Coaching and Global Nomadic Leadership. Katrina also has the MKB Leadership TV show and interviews Global Leaders worldwide. She is a blogger for the prestigious BILAN Magazine. As the founder of MKB Conseil & Coaching, Dr. Burrus, MCC specializes in coaching international and highly mobile leaders, including brilliant and abrasive leaders. Dr. Katrina Burrus, MCC has taught leadership and postgraduate courses at Open University,  University of Geneva, INSEAD, Thunderbird universities. She has created a groundbreaking thought leadership workshop titled Global Nomadic Leadership: Succeeding in a World without Borders. She also teaches Executive Coaching and was part of the International Coach Federation (ICF) credentialing committee.Dr. Katrina Burrus is the first ICF Master Certified Coach in Switzerland, founder and Board Member of ICF Switzerland and served on the Editorial Board of the International Journal of Coaching in Organizations.


You receive 2 CCUE's for your participation.


Tuesday, 20. September  2016

18h45 - 19h00 Open doors
19h00 - 20h30 Workshop
20h30 - 21h00 Networking und Apéro


Tutorial - Online Event Management with the ticketing solution from XING Events


Zytfaenschter Bern

Kramgasse 73

3000 Bern



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