International Coach Federation Switzerland

27-01-2020 - ICF Chapter Meeting Zurich

How to grow your Personal Brand as a Coach using Video

Speaker:  Katrin Rossi


One of the biggest challenges as a coach is to sell this intangible commodity of a person-to-person service and to connect to your audience through your online presence.

In this workshop we will show you how to build your success by "being seen & heard", using Visual Storytelling, to build your Personal Brand on LinkedIn and through Video. 

You will learn how to plan your Personal Branding Video and your online presence, with a professional message, that makes you stand out and attracts your ideal audience.


    • Understand why video is important and how to use it to grow your online presence.

    • Learn how to build credibility and connect with your clients.

    • Plan your video project to build your success story as a coach. 

    • Discover how to overcome the fear of talking into the camera.

We will create a first prototype of your personal video message in an interactive session. Bring your smartphone, an open mind and courage.

ICF Core Competencies

  • Coaching Presence

  • Direct Communication

  • Planning and Goal Setting 

About the speaker

Katrin Rossi is a personal branding expert, with over 15 years of experience in marketing & branding international companies. Her mission is to show the best in people and create new opportunities. She runs her own agency, which specialises in Personal Branding Videos.

She holds interactive keynotes and workshops, that combine her expertise in Marketing, Corporate Identity Design & Digital Storytelling with Design Thinking, a methodology that is used when dealing with complex challenges, that are strongly connected with human behaviour, emotions or habits. We will apply Design Thinking for the “process” of creating your Personal Brand pitch, using empathy and experimentation during the workshop. Katrin’s purpose is to encourage people to get into “Doing”.


Participants with ICF Certification, will receive 2.0 CCEUs. 


18.00 - 18.30   Apéro and Networking
18.30 – 18.40  Opening and Introduction round
18.40 - 20.40   Workshop
20.40 - 21.00   Take-away round and closing

Organized by ICF Chapter Zurich

Agnieszka Rychlewska, ACC, Chapter Leader

More participants thanks to online event management solutions from XING Events.


Digicomp Academy AG

Limmatstrasse 50

8005 Zürich


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